Our story

Since 1993. One standard.

Founded in 1993. Japan and US. Six continents. The same obsession with making the impossible feel inevitable.

From a single workshop to six continents.

Excape began with a single conviction: that a properly engineered simulator could make any human being feel exactly what it's like to be a racing driver. Since 1993, that conviction has expanded into brand activations, proprietary entertainment IP, and a client roster of the world's most demanding brands.

An Excape coach guides a guest at the wheel of a red simulator in a street-front sim racing space
On the floor — every guest interaction run by our own team.

A history of innovation

The World's First

Excape designs and builds the world's first commercial racing simulator — no blueprint to follow, just an obsession with making racing feel real.

Esports, Before the Name

We connect simulators for the first time for competitive esports racing — building the arena years before the word existed.

The First Retail Racing Club

Excape establishes the first retail racing club, turning competition into a destination guests come back to again and again.

45,000 Guests in One Year

More than 110 activations across six continents put 45,000 guests through Excape experiences — the busiest season in the company's history.

The Next Arena

Japan and the US lead the push into location-based entertainment: permanent venues designed, built and operated end-to-end.

CAD render of Excape's first-generation 1993 racing simulator, a yellow wooden frame with a CRT monitor and a red composite seat, with dimensioned top view and specifications
Early-generation hardware CAD render (1993) — hand-built, road-tested, unglamorous. The year that set the standard.

The team

Entrepreneurs, engineers, and athletes across the US, Japan, and beyond — one senior team, obsessed with the experience.

James Fiorillo Ortega

CEO & Co-Founder

Steven Teear

Group COO | Co-Founder & Project Manager US Operations

Saul Murata

GM Japan

Antonio Fajardo

Technical Director

Nick Kusior

Event Coordinator

Michael Bates de Silva

Event Operations

Jayson Zhu

Event Operations

Masaya Okada

Event Operations

Darryl Williams

Event Operations

Louis Valiente

Event Operations

Tyler Dietrich

Event Operations

John Cunningham

Simlab Operations

David Holder

Simlab Operations

Spencer Jones

Simlab Operations

Paulo Adayran

Simlab Operations

Why Excape

The four things that make every project different.

We own the experience

Experiential brand promotion, fan zones, esports spaces — formats no other operator delivers end-to-end. We are an experience house, not a service provider.

Design → Build → Operate

We own the entire process. Concept design, physical build, event-day crew, breakdown. No briefing agencies, no middlemen.

Tier-one roster

Delivering for Porsche, TAG Heuer, TDK, and Formula E since 1993. The brands that hire us have the highest standards.

Multi-continent infrastructure

Japan and the US — deployed on six continents. The logistics infrastructure is already built. We go wherever the brief needs us.

Let's work together

Let's build the
next unforgettable
experience.

Whether it's an activation, a simulator, or a venue concept — we make it extraordinary.